The National Corporate Media Award "Silver Threads" was presented in Moscow. Arkhangelsk Pulp and Paper Mill JSC was awarded two prizes. The group of the Mill in the social network "Vkontakte" was awarded the victory in the nomination "The best corporate account in social networks" and the supplement to the newspaper "Bumazhnik" – the business bulletin "Bumazhnik-Business" was awarded the second place in the nomination "The best corporate newspaper".

 The National Corporate Media Award "Silver Threads" is annually awarded to the most successful corporate newspapers and magazines, digital media, radio and television programs, corporate websites and Internet portals, as well as to special projects in corporate communications and annual reports of companies.

The competition is held with the support of the Federal Agency for Press and Mass Communications of the Russian Federation. The winners are determined by the decision of the Expert Council, which includes representatives of state authorities, scientists from the country's leading universities, heads of publishing centers and communications directors of the largest Russian companies. More than 130 media resources of various structures and companies became participants in the Great National Competition "Silver Threads - 2021".

 Two victories at once in the Great National Competition "Silver Threads - 2021" is a significant achievement. Currently, the Arkhangelsk Pulp and Paper Mill group in the Vkontakte social network is the most operational information resource of the Mill. The number of its subscribers has grown especially over the past year and a half.

A high-profile information discovery in 2021, not only in the Arkhangelsk region, but throughout the country's forestry industry, was the appearance of the "Bumazhnik-Business" Bulletin. The Bulletin has become a platform for discussions, exchange of ideas, analysis of trends and prospects for the timber industry. Experts, representatives of authorities and business community, professional associations, public and environmental organizations appear in the pages of the publication. In addition, the publication reflects aspects of the production activities, social and environmental policy of the Arkhangelsk Pulp and Paper Mill, the enterprises of the Pulp Mill Holding Group and the Titan Group of Companies.